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  • Greg Rubin, presents Fire Resistant Native Landscapes are NOT an Oxymoron!

Greg Rubin, presents Fire Resistant Native Landscapes are NOT an Oxymoron!

  • Mon, August 08, 2022
  • 6:00 PM - 8:00 PM
  • Congregation Beth Israel and zoom (6:45 PM)


(depends on selected options)

Base fee:
  • Attending meeting in-person at CBI
  • Register to receive the zoom link in email
  • Register to attend the meeting at CBI
  • Register to receive zoom link in email.

Registration is closed

Join us for an in-person meeting at Congregation Beth Israel 

Greg Rubin, presents

Fire Resistant Native Landscapes are NOT an Oxymoron!

“Nearly two dozen of Greg’s installations have been involved in major fire events without the loss of a single home. This talk will explore the basic principles in creating a native landscape that is appealing throughout the year, consumes less water, is lower maintenance, is unequaled for erosion control, serves as great habitat, and, yes, is fire resistant! Greg will be discussing the results of a four-year research project with the US Navy entitled ‘Ecologically Sustainable Fire Risk Reduction’ (ESFRR) which looked at the relative fire resistance of lightly hydrated native landscapes, thinned natural vegetation, and unmodified controls in creating defensible space around dwellings. This is the only study of its kind to date, and the results help to substantiate our successful approaches. Although there are no guarantees that a home will not burn in a firestorm, so far, our track record is excellent (knock wood).”

Greg Rubin was named the 2018 Horticulturist of the Year by the San Diego Horticultural Society. He is the president and founder of California’s Own Native Landscape Design, Inc., and is a licensed landscape contractor (C-27 No. 717147) who has been working with California native plants since 1985. By 1993, Greg fully transitioned out of his career as an aerospace engineer to devote himself to his successful and unusual landscaping business. His company has designed nearly 800 residential, commercial, and institutional native landscapes in Southern California. Specialties include year-round appeal, low maintenance, water efficiency, rich habitat, and fire-resistance. Greg has been featured in the Wall Street Journal, San Diego Union Tribune and Los Angeles Times, and magazines such as Sunset, San Diego Home and Garden, California Gardener and Kiplinger’s. Media coverage includes appearances on all of San Diego’s local news outlets, CNN & MSNBC. Greg regularly gives presentations and workshops on native plants to conferences, garden clubs and other organizations throughout Southern California. 

Greg is co-author, with Lucy Warren, of “The California Native Landscape: The Homeowners’ Design Guide to Restoring its Beauty and Balance,” published by Timber Press, 2013. This popular native horticultural literary work covers all aspects of native landscape design, installation, and maintenance. He and Lucy published a second book, “The Drought Defying California Garden”, also published by Timber Press in 2016. His website is: 

Social hour begins at 6 PM. We invite guests to bring cuttings and flowers from their garden to display before the meeting

Presentations begin at 6:45 PM and will also be available via zoom.

Free for SDHS Members; $15 Non-members, $10 Non-members via zoom

Free, easy parking at the Congregation Beth Israel.  The parking entrance is off of Golden Haven Drive.  If free parking places are full, park in the lower level of paid lot at the far end of the free parking lot and validate your parking ticket at the guard station or outside of the chapel.

If you are unable to attend in person, use the Register link to receive the Zoom link for the meeting.  Zoom presentation starts at 6:45

Our Mission To inspire and educate the people of San Diego County to grow and enjoy plants, and to create beautiful, environmentally responsible gardens and landscapes.

Our Vision To champion regionally appropriate horticulture in San Diego County.


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